Ten years ago, Apple launched a device destined to change the way we experience technology: the Apple Watch. Today, in 2025, we celebrate a decade of innovation, style, and functionality that have made this smartwatch a must-have for millions of people.

From luxury accessory to everyday companion

When the Apple Watch was introduced in 2015, many saw it as a high-tech fashion accessory. Over time, however, it has proven to be much more: a personal assistant, a fitness coach, a health monitor, and an extension of our iPhone.

Apple Watch Series 10: the best of a decade of innovations

• Thinner and lighter design: It's the thinnest Apple Watch ever, with a lighter body that makes it even more comfortable to wear.

• Larger and brighter display: The new OLED screen offers improved visibility, even from side angles, and brightness up to 40% higher than the Series 9.

• Fast charging: Reach 80% charge in just 30 minutes, allowing you to always be ready for your day.

• New health features: Introduces sleep apnea detection and new sensors to monitor water temperature and depth during aquatic activities.

• Premium materials and finishes: Available in polished Jet Black aluminum and polished titanium, for an elegant and sophisticated look.

A decade of evolution: how the Apple Watch has changed our lives

In these 10 years, the Apple Watch has become an irreplaceable ally for:

• Health monitoring: From heart rate to ECG, through sleep tracking and blood oxygen, it helps us keep our well-being under control.

• Fitness and physical activity: With activity rings, personalized workouts, and challenges with friends, it motivates us to move more every day.

• Safety: Features like fall detection and Emergency SOS have saved lives, allowing users to call for help in critical situations.

• Connectivity: Notifications, calls, messages, and music directly on your wrist, so you can always stay connected without having to take out your phone.

C&C: your point of reference for Apple Watch in stores throughout Italy

C&C offers the entire range of Apple Watch, including the new Series 10. Take advantage of the promotion valid until May 31st online and in C&C stores throughout Italy, where you can try out the models, receive personalized advice, and benefit from certified assistance services.

The Apple Watch has turned 10, but its evolution has only just begun. With Series 10, Apple continues to innovate, offering an increasingly complete smartwatch integrated into our daily lives. If you haven't already, it's the perfect time to discover everything the Apple Watch has to offer you.

Discover where to find the C&C store nearest you: https://www.cec.com/negozi