C&C, a leading Apple Premium Partner, today announced the completion of its acquisition of the iDeal brand in Lithuania, adding 7 new stores to its growing retail network. This strategic move follows recent successful expansions in Estonia and Latvia, further solidifying C&C's presence across the Baltic countries.

This acquisition propels C&C to a significant presence in eight European nations, now boasting a total of 130 stores. This strengthens its position as a key player in the technology retail sector focused on the Apple ecosystem.

"The integration of iDeal Lithuania into our group marks an important milestone in our company's international growth," stated the Board of Directors of C&C S.p.A. "This operation not only strengthens our foothold in the Baltic markets but also brings on board a team with proven expertise and a vision that aligns perfectly with ours. We remain committed to investing in quality, training, and a people-centric technology retail model. We are delighted to welcome iDeal and its team to C&C. This acquisition represents both geographical expansion and an enrichment of our skills and customer relationships."

The inclusion of iDeal Lithuania within the C&C group also acknowledges the legacy and excellence of a brand that has significantly contributed to the adoption of Apple products in the country. iDeal's journey began in 1997, a time when Apple was primarily known within publishing, design, and a limited circle of IT professionals. However, iDeal's vision was clear from the outset: to recognize the potential of Apple products to appeal to a broader audience through their quality, innovation, and versatility.

In 2007, iDeal pioneered the dedicated Apple Store concept in Lithuania. Over the years, it has received significant recognition from Apple: 3 stores with Apple Premium Partner status, the highest recognition for an Apple partner, 3 Apple Premium Reseller stores, and 1 Apple Authorised Reseller store. These achievements are a testament to iDeal's continuous investment in staff training through official Apple programs, ensuring top-tier service and personalized guidance.

This heritage of expertise and customer focus provides a robust foundation for its integration with C&C. The rebranding of iDeal stores in Lithuania will commence in the coming months, gradually aligning them with C&C's brand identity, values, vision, and mission. Central to this transition will be the company's "People Around Technology" payoff, underscoring the importance of people in the technology experience, a principle shared by both organizations.