Ideas taking shape, technologies that inspire, visions becoming reality. With the Adobe Creative Tour, C&C – together with Adobe and Dropbox – is opening the doors to a new era of creativity, where artificial intelligence becomes an ally of inspiration and an engine of innovation. A true journey into the world of design and productivity, with AI taking center stage.

From the first stop in Verona, passing through Bologna in the prestigious setting of IAAD – the Institute of Applied Art and Design – a truth has emerged: creativity is no longer a linear process, but a dynamic ecosystem in which AI is a valuable ally, capable of multiplying time, resources, and possibilities.

Leading the participants through this creative revolution were Desiree Amato, Adobe Brand Strategist at C&C, and Alberto Comper, Adobe Digital Media Evangelist, with live demos that unveiled the concrete potential of Adobe Firefly, AI Assistant, and Adobe Express. Not just software, but intelligent work companions capable of simplifying the most repetitive phases, offering real-time creative insights, and enhancing every design intuition.

The question that ran as a common thread throughout the event was "How does creativity interact with Adobe AI?" and the answer was found in practice. Workflows are streamlined, content quality increases, and what remains – finally – is more space for innovation, for the idea that makes the difference.

"With the Creative Tour, we want to show how technology can truly serve people and ideas," comments Desiree Amato, Adobe Brand Strategist at C&C. "Today, innovating means simplifying processes, improving collaboration, and having free time for what really matters: creativity and thought. We work every day with professionals, companies, schools, and public administrations to support them in their digital transformation processes, through tools like Adobe and Dropbox. Events like this represent our way of fostering culture, offering immersive experiences and high-value content designed for those who want to remain competitive in a constantly evolving market."

But it doesn't end there. The partnership with Dropbox brought another crucial theme for the contemporary world of work to the stage: the fluid and integrated management of files within teams. At a time when time-to-market is one of the most pressing challenges, knowing that it is possible to coordinate projects, versions, and collaborations transparently and immediately is not a minor detail, but a turning point.

The next stop of the Adobe Creative Tour is on Thursday, May 15, 2025, in Florence with Lorenzo Colloreta, Adobe Certified Expert. Registrations at the following link: https://s.cec.com/adobe-firenze

Want to learn more about Adobe's AI solutions? Contact us for a personalized consultation: business@cec.com