A relational universe, the 2020 Christmas commercial by C&C

A relational universe, the 2020 Christmas commercial by C&C

There is no technology without people

There is no technology without people

There is no technology without people

Business

Dec 18, 2020

When the most coveted technology is combined with courtesy, professionalism, and competence. Behind the counter of an elegant and bright store, in the heart of a historic center as beautiful as it is underestimated, two attentive, patient, friendly, and very efficient young people welcome you. Who would have thought that the purchase of a high-tech object could lead to the discovery of so much beautiful humanity?

We don't like to proclaim ourselves, but this review, left by one of our customers from the Brescia store, made us think. It reflects how much the human side counts even when the context you are in seems not to require it.

And it is precisely the human side that we put first every day, whether it be front office or back office. And it is from here that we started to realize our Christmas spot, from relationships. Those same relationships that the ongoing pandemic has compromised, sacrificing and depriving us of the bonds that unite us.

It's called "A relational universe" the spot by C&C for Christmas 2020, created by the agency Spore: under the spotlight, the endless network of relationships that continuously define us, regardless of the role each one of us plays.

There are no masters without students.

There are no parents without children.

There are no opponents without companions.

There are no princes without princesses.

There are no doctors without patients.

There are no guests without hosts.

Technology helps us maintain bonds and expand our network of relationships. We will soon return to doing it, as before.

There is no technology without men. This is our belief, this is our firm point.

Happy holidays from C&C, people around technology.




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