With the MacBook Pro M5, Apple's revolution feels more powerful, smarter, and more efficient than ever. It's a step forward in Apple's vision for the future of professional laptops, where artificial intelligence, performance, and autonomy coexist in perfect harmony.

The new MacBook Pro M5 represents the natural evolution of a line that has redefined the very concept of a professional notebook. It's built around a chip that not only increases computing power but introduces a new era of on-device AI, where your Mac becomes a tool capable of learning, anticipating, and adapting to your way of working.

A chip that changes everything

The heart of this new model is, of course, the M5 chip, designed by Apple to push beyond every previous limit. Built with second-generation 3-nanometer technology, the M5 brings a performance leap of up to 30% compared to the M4, with even better energy efficiency. This means more power to handle complex projects in Final Cut Pro, real-time 3D rendering, or increasingly sophisticated AI applications, all without compromising on a battery that lasts a whole workday.

The neural architecture has been completely redesigned to leverage the new on-device artificial intelligence capabilities. The Neural Engine of the M5 chip allows for ultra-fast AI processing while keeping your data secure, because everything happens directly on the device, without relying on the cloud.

A machine built for professionals

The latest model MacBook Pro is not just for developers or creatives, but for anyone who wants a machine capable of handling any workload without compromise. Whether you're editing an 8K film, designing a video game, coding, or simply working with multiple apps open at the same time, the new MacBook Pro M5 offers the fluidity and responsiveness that make the difference.

The cooling system has been optimized to better handle high performance: quieter fans and an improved thermal design allow for stable temperatures even when under stress. The result is an uninterrupted user experience, where every click, every operation, and every rendering happens with surprising speed.

A perfect balance between power and autonomy

Apple has always focused on efficiency, but with the MacBook Pro M5 it has achieved a new balance. Autonomy reaches up to 24 hours of continuous use, an impressive milestone for a notebook of this power. It demonstrates that the M5 chip is not only fast but also extremely intelligent in resource management.

Whether you're traveling, in the studio, or at the office, you can rely on a tireless work companion always ready. It is this combination of power, intelligence, and durability that makes the new MacBook Pro M5 something truly special: not just a computer, but a personal ecosystem where everything works perfectly.

A smoother experience than ever

The new macOS, optimized to fully exploit the capabilities of the M5 chip, makes every interaction even more natural. Apps open instantly, window transitions are immediate, and even the most complex operations, like video rendering or AI content generation, happen almost invisibly.

In other words, the MacBook Pro M5 is a machine that disappears behind its own power: it lets you focus only on what you want to create, not on how to do it.

M5 Chip: unrivaled power, intelligence, and autonomy

The new MacBook Pro M5 marks an extraordinary evolution: the M5 chip is custom-designed for on-device artificial intelligence, ensuring power and speed without sacrificing energy efficiency.

The heart of the MacBook Pro M5
Thanks to second-generation 3-nanometer architecture, the M5 chip offers performances up to 40% better than the previous model and optimized energy consumption. The new 32-core Neural Engine performs all machine learning and generative AI operations locally, such as real-time transcriptions, smart editing, or noise removal in videos. Everything happens directly on the device, ensuring privacy and speed.

AI on-device: an integrated assistant
With M4 Pro and M4 Max models, Apple elevates the AI experience on Mac even further. These chips, designed for graphic and video professionals, leverage a GPU of up to 40 cores and memory bandwidth of up to 400 GB/s, ideal for rendering, 8K editing, and 3D applications.

But the true strength is the integrated artificial intelligence: the MacBook Pro M5 learns from your habits, optimizes performance in real-time, and offers smart functions like automatic content recognition or writing suggestions.

Record autonomy
Despite the power, the new MacBook Pro M5 achieves up to 24 hours of autonomy, thanks to an improved thermal system and intelligent energy management. It is the perfect balance between power and duration, ideal for those who work on the go.

Design and Liquid Retina XDR Display: beauty that works for you

The MacBook Pro M5 is not just about power: it's a concentration of elegance and precision. Apple has perfected every detail of its recycled aluminum unibody design, making it even thinner and lighter but incredibly durable. It is available in the classic silver and space gray colors, with a new Space Black finish that reduces fingerprints and reflects light elegantly.

A display that changes the rules

The Liquid Retina XDR Display remains the absolute reference in the world of professional laptops. With brightness up to 1600 nits, a contrast ratio of 1,000,000:1, and a perfect P3 color gamut for content creators, photographers, and designers, every image comes to life with impressive realism.

The ProMotion technology offers a refresh rate of up to 120 Hz, for ultra-smooth scrolling and an incredibly natural user experience, whether editing an 8K video or simply navigating your favorite apps.

An immersive and silent experience

With six integrated speakers featuring Spatial Audio and studio-quality microphones, the MacBook Pro M5 turns every video conference into an immersive experience. And all this while maintaining incredible silence: the new high-efficiency fans activate only when truly necessary.

macOS and AI: the intelligent heart of the MacBook Pro M5

The MacBook Pro M5 reaches its highest expression with macOS Sequoia, the operating system designed to get the most out of the new M5 chip architecture. Everything is smoother, faster, and more connected. Professional apps like Final Cut Pro, Logic Pro, Xcode, and DaVinci Resolve are optimized for on-device AI, with faster rendering and seamless multitasking.

Integrated AI and real performance
The artificial intelligence integrated into the M5 chip allows the Mac to understand your workflows, optimize resources in real time, and speed up complex operations like photo editing, coding, or music production. All with exceptional energy management that extends autonomy up to 24 hours.

Apple compatibility and continuity
Within the Apple ecosystem, everything connects naturally. Thanks to the Continuity feature, you can switch from iPhone to iPad or Apple Watch without any interruptions. AirDrop, Handoff, Universal Clipboard, and iCloud automatically synchronize your files and projects, allowing you to work anywhere with maximum freedom.

An ally for those who work and create
Whether you're a designer, developer, or content creator, the MacBook Pro M5 is designed to accompany you in every phase of your work. It's powerful, intuitive, and above all reliable: a perfect companion for those who live on ideas and want to shape the future every day.

FAQ on MacBook Pro M5

1. Is the new MacBook Pro M5 available?
The MacBook Pro M5 is available in C&C stores and on C&C's online shop. As an Apple Premium Partner, C&C offers specialized assistance, customized configurations, and tailored payment solutions.

2. What are the main innovations of the MacBook Pro M5?
The MacBook Pro M5 introduces the M5 chip, designed for on-device artificial intelligence, record autonomy up to 24 hours, the even brighter Liquid Retina XDR display, and an enhanced GPU for the most demanding creative tasks.

3. Is the MacBook Pro M5 suitable for creative professionals?
Yes. It is perfect for those working with graphics, video, music, or software development, thanks to its balance between power, silence, and visual quality. Professional apps like Final Cut Pro, Logic Pro, and DaVinci Resolve are optimized to make the most of the M5 chip.

4. What's different compared to the MacBook Pro M4?
The M5 chip guarantees a significant increase in CPU and GPU performance, a 50% faster Neural Engine, and even more efficient energy management. Additionally, the active ventilation keeps the system cool even under intensive loads.

5. Can I buy the MacBook Pro M5 in installments?
Yes. In C&C stores, you can purchase the MacBook Pro M5 in installments thanks to PagoDIL and other flexible solutions, without interest and with immediate approval. Discover all the details in the C&C Services section.

6. Does the MacBook Pro M5 support AI-based apps?
Yes. The new M5 chip has been developed specifically for managing on-device AI, ensuring superior reactivity and more secure processing, even offline. Perfect for those working with generative models and next-generation software.

7. Where can I see the MacBook Pro M5 in person?
You can discover and try the new MacBook Pro M5 in all C&C Apple Premium Partner Stores in Italy. Find the nearest store in the C&C stores section or visit our online shop to purchase it now. 

Discover the new MacBook Pro M5 at C&C

Power, autonomy, and intelligence without limits.
Discover today the new MacBook Pro M5 in C&C stores or buy it online in the Shop Section of the site: your perfect ally for working, creating, and innovating with the power of the M5 chip.