Grand opening event at Casamassima Shopping Mall, Saturday, December 17, starting at 2:30 PM, for the opening of the exclusive Apple flagship store concept. This is the first Apple Premium Partner (APP) that C&C will open in Italy and represents a milestone for the national market. The store concept, in fact, is inspired by the iconic Apple Store experience and offers a completely new level of customer service. 

Many surprises and promotions are reserved for customers and guests arriving for the opening day: it starts at 2:30 PM with a flash mob by the VL ACADEMY A.s.d school that will involve, unsuspectingly, the shoppers of the mall.

The official store opening, instead, will take place at 3 PM with a special guest: for the occasion, Jakidale, the Italian influencer and YouTuber with 1.91 million subscribers and 521 thousand followers on Instagram, will arrive in Puglia.

Following that, at 5 PM, it will be the moment for Vincenzo Schettini from La Fisica Che Ci Piace, who has brought physics closer to the world of social media with millions of views, ready to talk to his "lovvini" about the connection between certain aspects of technology and physics itself.

To close the evening, Mista P, dj performer who has managed the opening acts for many artists on the Italian scene such as Club Dogo, Marracash, Salmo, and Sfera Ebbasta, as well as international artists like Fat Joe, M.O.P., and KRS-One. 

During the event, animated by the DJs of 50mila Eventi, C&C will give away Apple products to the first 200 people who arrive for the store opening.