How is the way we use iPhone, iPad, and Mac changing thanks to the new generation of AI integrated directly into the devices?

The last two years have marked the beginning of a new phase in the Apple ecosystem: the official arrival of Apple Intelligence, a complete suite of functions based on Apple's artificial intelligence, designed to integrate naturally with the devices users already love.

Unlike cloud-first solutions offered by other brands, Apple chooses a different approach:

• On-device AI, managed directly by the compatible Apple Silicon chip (M-series and A-series).

• Preventive Security, with data processed locally or via Private Cloud Compute.

• Deep integration with apps like Mail, Messages, Photos, Notes, Safari, Pages, and Keynote.

The result? An AI designed not to amaze, but to serve the user, simplifying daily activities, boosting productivity, and enhancing communication.

What is Apple Intelligence? A deep, integrated, human AI

Apple Intelligence is not just a simple feature that answers questions: it is a complete system that works in the background, understands context, anticipates needs, and offers intelligent tools designed to:

• Write better, faster.

• Summarize complex texts.

• Create personalized images and content.

• Manage files, apps, and daily activities automatically.

• Protect data using the new Apple security standards.

It is an Apple AI built into the entire ecosystem, not on top of it. Everything is integrated. Everything is fluid. Everything is immediate.

Devices that support Apple Intelligence

Apple Intelligence is available on:

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Key innovations of Apple Intelligence

A comprehensive and in-depth overview of the features that define the new era of Apple's artificial intelligence.

Assisted Writing: perfect emails, messages, and documents

Apple Intelligence introduces an advanced system for:

Text rewriting

Choose from different styles:

• Professional

• Concise

• Friendly

• Creative

Evolved autocorrect

More precise, more contextual, more human.

Smart summaries

In a few moments, you can summarize:

• Long emails

• PDF documents

• Web pages

• Entire conversations

Tone control

Apple Intelligence understands if the tone of your text is appropriate and suggests corrections.

Perfect for students, professionals, and anyone who writes often on iPhone, iPad, or Mac.

Siri: simpler, smarter, more natural

Siri is completely redesigned and integrated with Apple Intelligence:

• Understands incomplete or ambiguous requests.

• Maintains conversation context.

• Interacts with apps and files.

• Finds information in Mail, Messages, Notes, Photos.

• Manages complex tasks with a single command.

And all without sending personal data to the cloud, thanks to local processing.

Siri can help you:

• Find a document received "last week from Giulia in PDF."

• Create a note based on a received file.

• Schedule complex tasks.

• Write or rewrite texts.

• Generate images for presentations or reports.

It's the version of Siri that users have wanted for years.

Image Playground: AI that creates personal and contextual images

One of the most loved features:

AI Image creation in three styles

• Animation

• Illustration

• Sketch

Images based on people in your contacts

You can generate fun, creative, and contextual images of friends or colleagues, without using real biometric data.

Integration with Photos, Notes, Messages, Freeform

Images can be used everywhere in the Apple ecosystem.

Genmoji: AI-Generated Emojis

A true revolution for communication:

• Create personalized emojis.

• Describe what you want ("a DJ cat," "a smiling pizza").

• Send them in Messages like normal emojis.

• Use them as stickers or reactions.

A fun, immediate, and powerful system.

Advanced understanding and organization features

Apple's AI becomes an organizational assistant:

• Priority Notifications

  Notifications are analyzed and categorized by importance.

  
  

• Smart Mailbox

  Important emails are automatically highlighted.

  
  

• Smart Calendar

  Recognizes commitments and appointments from your messages and suggests them in the calendar.

  
  

• Smarter memories in Photos

  Automatically creates videos and memory collections based on:

  • Themes

  • People

  • Places

  • Perceived emotions

A level of personalization never seen before.

Evolved automations on iPhone, iPad, and Mac

With Apple Intelligence, you can:

• Create complex shortcuts with natural language.

• Manage files and apps automatically.

• Tidy up the Desktop.

• Convert audio to notes.

• Extract information from documents.

• Generate tasks in Reminders from PDFs, emails, and notes.

It's like having a personal assistant integrated into your device.

The latest news on Apple Intelligence

In 2025, Apple introduces a refreshed and enhanced lineup, designed around artificial intelligence.

Apple Intelligence on iPhone 17 and iPhone Air

iPhone 17 and iPhone Air represent the highest level of AI integration:

• Advanced Computational Photography

  • Automatic subject enhancement

  • Smarter portrait mode

  • Enhanced object removal

  
  

• Smart Compose for All Messages

  Assisted writing everywhere.

  
  

• Intelligent App Management

  The system recognizes priority and context.

Apple Intelligence on MacBook Pro M5 and MacBook Air M4

Thanks to the M4 and M5 chips, Apple Intelligence achieves maximum performance:

AI Photo Editing in Photos

• Advanced object removal

• Image restoration

• Background reconstruction

Full-System Assisted Writing

Works in Pages, Word, Mail, browsers, and third-party apps.

Image Generation in Keynote and Pages

Perfect for students and creative professionals.

Automatically Transcribed Audio

Useful for lectures, meetings, and interviews.

Apple Intelligence on iPad Pro M4 and M5

The iPad becomes a true AI workstation:

Apple Pencil Pro + AI

• Image generation directly on the canvas

• Intelligent content selection

• Evolved shape recognition

Intelligent Notes and Documents

Summaries, outlines, mind maps, data extraction.

Automated Creative Workflows

Video editing, graphics, and illustration assisted by Apple's AI.

Security: the strength of Apple Intelligence

Apple maintains its identity even in the world of artificial intelligence:

• On-device data processing

• No user profiles based on habits

• Private Cloud Compute only when necessary

Everything you do remains yours.

Why Apple Intelligence is different from other AI

• It’s not a chatbot, but an integrated system.

• It does not send personal data to external servers.

• It does not require technical skills: it's natural and immediate.

• It works within the apps you use every day.

• It’s designed to boost real productivity.

C&C is an Apple Premium Partner and offers:

• Apple Intelligence compatible devices

• Specialized assistance

• Personalized configuration

• Protection services like C&C Care

• Flexible financing

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FAQ on Apple Intelligence

• Is Apple Intelligence free?

Yes, all basic features are free on compatible devices.

• Is Internet needed to use Apple Intelligence?

Most features use on-device processing. Some require Private Cloud Compute.

• Does Apple Intelligence work on older devices?

Only on iPhones, iPads, and Macs with the latest Apple Silicon chips.

• Is Apple Intelligence secure?

Yes. Apple uses extremely high standards, with encrypted and private data.

• Can I disable it?

Yes, you can disable individual features or the entire AI system.

Apple's artificial intelligence is not an aesthetic addition, but a silent revolution. Every action becomes easier, every app smarter, every device more personal.

Apple Intelligence represents:

• A new way to work

• A new way to communicate

• A new way to create

• A new way to experience Apple devices

C&C Apple Premium Partner supports users with products, assistance, and professional support.