Biella will host the 40th store of the C&C group, the largest Italian Apple Premium Reseller which currently has a presence in 13 regions and 37 cities with its Apple retail stores and Apple Authorized Service Providers.

It is iStore Biella, an Apple Premium Reseller established in 2010, that passes the baton to the Puglia-based C&C S.p.A. group, led by the Gigli brothers, who acquire the Piedmontese brand in the year when their company turns twenty and reaches a round figure with its stores.

An additional piece to complete the numerous business activities that have distinguished C&C, in the last 365 days it has increased from 29 to 40 stores, with a total exhibition space exceeding 4,000 sqm.

The loyal fans of the iconic bitten apple, at the C&C Biella store, located in the Gli Orsi shopping center, will be able to get in touch with Apple experts to purchase, receive training, and get personalized advice, as well as enjoy numerous services.

From C&C Care, a customized assistance service for every customer who purchases Apple devices, to the possibility of paying in convenient monthly installments with PagoDIL, passing through trade-in and trade-up services - which allow trading and purchasing a new device at affordable prices, as well as always having the latest device on the market, all while taking advantage of a loyalty program dedicated to Apple enthusiasts - to the option of choosing in-store pick-up for online orders and home assistance. 

To address the current pandemic-related emergency situation, C&C, in fact, in addition to strictly adhering to anti-Covid rules in its stores, has activated a service that allows customers to benefit from hardware repairs with home pickup and delivery, and online Apple assistance for software issues, offered through its dedicated Customer Care, available in the live chat on cecspa.com website.

“With this acquisition, our retail network grows, allowing us to be present in a large part of the Peninsula and to thoroughly meet the needs of our customers who now more than ever rely on technology to communicate – comments Michele Gigli, CEO of C&C S.p.A. – This determines the need to be particularly efficient and to take care of those who choose us every day. This is our ambition, this is the key to our success”.