C&C, Europe's leading technology and services provider, consolidates its competitive position internationally and today officially enters the Finnish, Estonian and Latvian markets.

After France and Sweden, the internalization process of the Italian Apple Premium Partner is enriched by a further piece thanks to the presence in the Baltic countries with the acquisition of the iDeal brand.

iDeal Group AS is the only Apple retailer, Premium Partner, and Apple Authorized Service Center in Estonia and also includes iDeal stores in Latvia and 1Store stores in Finland, numbers that make it the largest Apple partner in the Baltic States and the largest Apple premium retailer in Finland.

Founded in 1993, the company was the first Apple retailer in Estonia and is now the oldest Apple retailer in the region with the longest history and more than 30 years of experience.

Seventeen new stores for C&C, then, located in the three Northern European countries and particularly in the cities of Riga, Helsinki, Turku, Tallinn, and Tartu. Thus, the catchment area of the Italian Apple Premium Partner grows, which can now count on a European retail network of 101 stores, considering the 48 Italian, 22 French and 14 Swedish stores, for a total of more than 1,000 talents able to meet the needs of the Apple market in B2C, B2B and Education.

"This transaction represents a strategic opportunity to expand the global presence of the C&C brand through the expansion of its target market," the Board of Directors of C&C S.p.A. announced. - The internalization process that has been underway for two years now will include several key steps, such as certainly the completion of the market analysis, which has already been underway for months, to identify opportunities and challenges in this new territory, the development of an entry strategy adapted to the specific local conditions, the search for local partners or distributors, the adaptation of the product or service to the needs and preferences of consumers in the new market, as well as the implementation of targeted marketing and communication campaigns to promote the brand and build awareness and trust among potential customers."