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You fell in love with the new iPhone and decided to buy it. "Yes, but which one? What if it breaks? Should I get Apple Care or skip it? And customer service? Sure, Apple's is excellent but... who do I turn to if I have a problem?" And if you're reading this article, you know well that those are just some of the questions. That's why we've tried to create a mini-guide with practical advice and tips, a brief guide that you should take the time to read before proceeding to purchase your first or your next Apple product.

Because the answer to all those questions is actually a question in itself: does it make sense to purchase a product of excellence, whether it's an iPhone 12 or the latest MacBook Pro, while giving up on having the best possible services? No, definitely not. And then remember that the Apple experience starts in the store. The philosophy that distinguishes the Cupertino brand is found not only in the products it offers, but also in its stores and those of its Apple Premium Resellers. In Italy, thanks to the respect for high standards of quality and efficiency, and the large number of stores throughout the Boot, it guarantees users excellent service: during purchase, assistance, even... training.

Apple Premium Reseller: Apple quality, Italian availability, and courtesy

This is what Premium Resellers do: they shorten the distance between big brands and individual users, between manufacturer and buyer. And Apple is unique in this, it has no competitor. An example? The C&C branded stores, which with 40 sales/service points - from Bolzano to Verona, from Como to Genova, passing through Reggio Emilia, Rome, Cagliari, Pescara, Bari...all the way to Lecce - provide a series of essential services for those who choose the products, and the quality, of the Cupertino brand. In a safe context (and given the times, that's no small thing), with a clean and elegant style that perhaps only an Apple user can truly appreciate. In every store, it's possible to find not just salespeople but real personal shoppers, capable of helping the customer choose the most suitable device for their expectations and needs. The service is also available online, through a convenient WhatsApp chat.

Certified assistance, fast, attentive to customer needs

And now, let's talk about assistance. The flagship of the Apple universe that C&C has even managed to improve: whether it's the use of qualified technicians, trained by Apple; the exclusive use of original components; or the speed of the service (most interventions are carried out in a few minutes without the need for the customer to leave their phone in the store). Yes, but there's more. C&C centers are certified as "Premium Service Providers," an annual recognition that Apple grants for offering excellent assistance service, with the highest (statistically close to 100%) levels of satisfaction. In addition, C&C offers its customers hardware repairs with free pickup and delivery to their homes, online assistance for software issues, and a courtesy service, including a substitute device entrusted to the customer for the entire duration of the repair, to ensure that those who bring their iPhone for assistance won't be without one for the days necessary to carry out the work.

C&C Care: safe and satisfied, always

Remember? Premium Resellers shorten the distance between big brands and individual users. And that's exactly what C&C does in terms of protecting and safeguarding purchased goods in the store. It does so with C&C Care, an additional assistance service, to be activated at the time of purchasing the device, which covers every risk and every type of accidental damage. It can be activated for iPhone, AirPods, Mac, laptops and desktops, Apple Watch, and iPad. It can also be purchased for refurbished devices, as long as they're bought in one of the brand's physical stores or in the brand's online store. Additionally, C&C Care can be renewed year after year and allows those who activate it to rely on the vast network of C&C stores throughout Italy for the repair or replacement of their device.

Don't know how to use your new iPhone? Don't panic, they'll explain it to you

It's one of the most frequent questions asked by those who are entering the Apple world for the first time: "Will I be able to use my new iPhone, my new MacBook Pro, my new iPad?" The answer may not be obvious, which is why C&C came up with C&C Learning, a true cycle of online courses, free, reserved for its customers, capable of turning anyone into a true expert in the Apple ecosystem. The tutorial cycle is constantly updated, conducted by certified Apple Specialists, covers a wide range of brand products, and allows those who follow it to discover all the functions, potential, and "secrets" of their device. Don't believe it? Judge for yourself: https://www.cecspa.com/learning. 

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If you've made it this far, you'll understand the reason for the question we posed at the beginning: "Does it make sense to purchase a product of excellence, whether it's an iPhone 12 or the latest MacBook Pro, while giving up on having the best possible services?" And you'll also understand the reason for the answer we've given: "No, definitely not."