A representation of over 300 human resources of C&C (stock photo)

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2001-2021: within this timeframe the beautiful story of C&C unfolds, an Italian success story in the Apple retail sector, signed by the C&C S.p.A. group of the Gigli brothers, celebrating its 20th anniversary this year.  

From south to north, in a counter-trend expansion process, the company has reinforced the Peninsula with its 40 stores, one after the other, year after year, not without sacrifices and obstacles, now sealing its success with its Apple Premium Resellers and Authorized Assistance Centers distributed throughout the Boot.

Born in a peripheral neighborhood of the Apulian capital, C&C has grown thanks to the foresight of its founders and current administrators, Michele and Luca Gigli, who have been able to see far ahead, building a reality that in 2021 boasts its presence in 13 Italian regions, from Trentino Alto-Adige to Puglia.

Thanks to the investments made, C&C S.p.A. now has over 300 employees and a turnover that, between e-commerce and retail, exceeded 200 million euros in 2020 with a +34% increase in sales of Apple galaxy products, the result of a company that has built its fortune on solid values such as commitment, dedication, and innovation, seizing the opportunities that the Apple market offers to the technological sector.

“Our corporate culture is based on solid principles – explain the Gigli administrators – It is these principles that have taken us far, along with the will to take care of those who choose us every day. We believe that success is not determined by the activity of an individual, but by the ability to involve people in our story, so that they embrace it and become an integral part of it, whether they are employees or customers. This is where our claim 'C&C, people around technology' comes from: we believe that there is no technology without the men and women who work with us. The true wealth of 2.0 companies is their employees – they conclude – We are convinced that the human resources who share and believe in the company's vision for which they work will be the first significant brand ambassadors. A competent, motivated, and satisfied team of employees is the first step towards success”.

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